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Monday, June 7, 2010

It's A Fine Day For An Icing

Since it's a slow day on the cheap boozin' front I suggest you Ice a friend. It's the hip, new(ish) thing going around these days and clearly a genius marketing campaign on part of Smirnoff. Basically, you present a "bro" with a Smirnoff Ice, they cannot refuse it and must drop to one knee and immediately chug the whole damn, disgusting thing. This phenomenon isn't limited to "bros" and frat boys. In fact I've witnessed hipsters, homeboys and even hippies Ice and be Iced.

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